the unfolding
brand + web design
The same way petals need to bloom from a bud, or new leaves unfurl on spring branches, this is where your unique magic sparkles, the storytelling begins + the mapping of DNA for your brilliantly unique brand happens.
Welcome to the unfolding |
strategic + visually aesthetic brand strategy, identity + web design.
Your creator of all things beautiful
MEET cristina
Artist, design addict, storyteller, kindness spreader, underdog cheerleader + espresso martini lover. Inspired by great music, books, and unfolding your unique stories.
This is my husband and I on our wedding day. We are a blended family of seven (!) and we'll be celebrating our ten year anniversary this year. That journey is a story unto itself. I'm an artist first, a creative mastermind, and I love to laugh. Life is too short not to enjoy the ride. My superpower is being able to coax stories out of individuals in order to roadmap unique narratives and brands with defining character. What's your story that needs telling?
CRISTINA CAPTURED OUR BRAND'S AUTHENTIC FEEL, identity & ESSENSE IN A VISUAL NARRATIVE THAT WAS BOTH ARTISTIC & STUNNING
01
The brand unfolding
Tell your unique story
A deeply intentional + visually cohesive branding experience that delivers an elevated brand identity package for you.
+
+
+
+
+
+
+
+
Deliverables:
In-Depth Collaborative, Branding Creative Direction Questionnaire
Moodboard | Creative Aesthetic
Brand Color Palette
Custom Logo Suite Including Primary, Secondary, Wordmark + Submark
Uniquely Curated Font Suite
Collection Of Photos Reflecting Brand Visual Narrative
Brand Guidelines Document
Up To 2 Rounds Of Revisions
02
The Brand Intensive
your story | an expedited timeline
All the flourish of our Brand Unfolding but delivered with an expedited timeline. A deeply intentional + visually cohesive branding experience that delivers an elevated brand identity package for you.
Deliverables:
In-Depth Collaborative, Branding: Creative Direction Questionnaire
Moodboard | Creative Aesthetic
Brand Color Palette
Custom Logo Suite Including Primary, Secondary, Wordmark + Submark
Uniquely Curated Font Suite
Collection Of Photos Reflecting Brand Visual Narrative
Brand Guidelines Document
Up To 1 Rounds Of Revisions
+
+
+
+
+
+
+
+
03
web design
unfold your brand to the world
Partnering with TONIC, we offer cohesive, conversion driven Showit websites and are able to slash timelines in half without compromising quality. By utilizing TONIC's premium templates, your site will be both eye-catching and conversion-ready. Plus, rest assured we'll handle all the customization to match your brand seamlessly, at a fraction of the cost.
+ 15% Off A TONIC Template + Additional Options*
+ 5 Page Showit Website | TONIC Template Customized According To Your Brand
+ Web And Mobile Optimized
+ Basic SEO Included
+ Strategic On-Brand Copy
+ Launch + Post Launch Support
*TONIC templates are not included and will usually be around 1k-1.5k (15% off* with code: spinktonic) Read more about TONIC below.
**This service is only available to those who have had previous professional branding services provided by us, or another company on a case by case basis.
04
brand +
web design
your story | unfold and bloom
You've done it all yourself for a while now and know deep down it's time for some expert help to take it to the next level. We're here with that magic je ne sais quoi to make you stand out from the masses. Experience the all-inclusive Brand Unfolding package along with a cohesive, conversion driven Showit website. Partnering with Tonic, we slash timelines in half without compromising quality. By utilizing their premium templates, your site will be both eye-catching and conversion-ready. Plus, rest assured we'll handle all the customization to match your brand seamlessly, at a fraction of the cost.
Deliverables:
+ All the deliverables from our brand unfolding experience
+ 15% off a TONIC template + additional options*
+ 5 page showit website | TONIC template customized according to your brand
+ web and mobile optimized
+ basic sEO included
+ Strategic on-brand copy
+ Launch + post launch support
*Tonic templates are not included and will usually be around 1k-1.5k (15% off* with code: spinktonic)
about tonic templates + SHOWIT
websites with strategy + design
05
What are TONIC Templates?
We are proud to be design partners with TONIC, the industry's leading, completely-customizable website and marketing templates. These templates have been created with designers in mind, to elevate and transform the way you show up online, and cut the time in half to get you online fast. For 1/8th the price of a custom site, you can have the site of your dreams up within days. No more crying into your cocktail.
While you do have to purchase the template yourself, as a partner, we will give you a discount code to get the template for 15% off* with code: SPINKTONIC.
What is Showit?
Showit is a web design and hosting platform that allows you to create a completely custom desktop and mobile website, all with a drag and drop interface that requires no coding. It integrates with WordPress for easy blogging and SEO. It’s our favorite platform ever. Read more about it and how it works right here.
06
accessibility for all
the mini brand
Perfect for brands who are just starting out or who have been in business less than one year. We'll get you started on the right creative direction with a mini version of our full branding package.
Deliverables:
+ Collaborative, Branding | Mini Creative Direction Questionnaire
+ Moodboard | Creative Aesthetic
+ Brand Mini Color Palette
+ Mini Custom Logo Suite
+ Uniquely Curated Font Suite Recommendations
+ Brand Guidelines Document
+ Up To 1 Rounds Of Revisions
cristina CAPTURED THE AUTHENTIC story of our brand in a unique + artistic way
A LOOK INSIDE
OUR PROCESS
Here's an overview of what you can expect working with us. We're known for our personalized approach and our obsessive attention to detail — we promise you'll be a client for life.
1. inquire + say hello
Start by reaching out to us through our contact form and let us know what services you are interested in. Include your hopes, dreams, concerns, questions + anything else you'd like to include.
2. enjoy a virtual starbucks date
After you inquire, we'll set up a consult time that fits your schedule where we'll determine together if we're the right fit. We'll discuss scope, delivery timeframe, our calendars and when we can schedule your project to begin!
3. onboarding
We'll work with you to ensure your onboarding process is easy peasy as we set in place contracts, deposits and payment plans.
4. discovery + exploration
Our mission is to make your wildest dreams come true and in order to manifest tose dreams we need to dive deep into the Unfolding | Exploration process. As storytellers, we know that your brand is more than just a logo, and we want to tell the unique to YOU part of your story.
5. review + refine
This involves a collaborative process where you'll review the deliverables in draft form, and we'll further refine to meet the goals of your brand messaging and identity.
6. delivery
We'll deliver everything to you via tools like Google Drive and easy to reference PDF's. Organization is our middle name so you'll have your files indexed beautifully with a chef's kiss!
7. launch
We'll be there every step of the way with an espresso martini on hand, as you launch to make sure everything goes perfectly and you can enjoy your moment.
8. bffs
Cheers! You're a client for life, and you can book us again and again for site updates, additional projects, whatever you need!
Frequently asked questions
do you design (just) logos?
With the greatest respect, we no longer offer this service. We strongly believe identity branding revolves around a total concept of many integral and cohesive components and logos are only one piece of the whole.
do you offer website design without professional branding?
No we do not. We only offer this service if you have previously had professional branding done by us, or by another designer on a case by case basis.
do you offer payment plans?
Yes! We understand this is an investment and will work to make our services accessible for you. We typically require 25% down on all our services and will split the balance into 2-3 payments.
what can i expect after I inquire to work with you?
Expect an email from me within 2-3 days and we'll set up a time for a casual chat to discuss your needs, hopes, concerns and anything else!
what website platforms do you build on?
We are currently offering websites built on the Showit platform. We have worked on Squarespace and Wordpress in the past and have moved exclusively to Showit due to their ease of use. Yes, we are fans!
do you require a deposit
We require a 25% deposit to save your spot on our design calendar.
which package is right for me?
Great question! If you are a newer business just starting out the Mini Brand may fit your needs. More established businesses will be a better fit for the Brand Unfolding or Brand + Web Design. Feel free to fill our our Contact Form and we can discuss it together.
how soon can i work with you?
Right now I'm booking approx. 1-2 months out. Occasionally I have openings sooner than that. Feel free to reach out and we'll discuss my availability along with your needs.
“Cristina's vision was phenomenal — it changed our brand's entire trajectory.”
All the pretty on the daily:
SWEETPEAINK instagram
sweetpeaink creative
FOLLOW ALONG @SWEETPEAINKCREATIVE
@sweetpeainkcreative
