A beloved brick-and-mortar boutique with French market flair and cult-favorite candles, Crème de la Crème trusted me to bring their tactile, old-world charm into the digital age and elevate their customer experience across every brand touchpoint. From custom-designed candle toppers and eco-conscious print collateral to branded postcards, sales flyers, and a cohesive email marketing experience, every piece told a story that felt handmade, heartfelt, and beautifully curated. I also oversaw the visual merchandising and full aesthetic of their e-commerce shop, ensuring their online presence reflected the same warm, artisanal charm found in-store.
A beloved brick-and-mortar boutique with French market flair and cult-favorite candles, Crème de la Crème trusted me to bring their tactile, old-world charm into the digital age and elevate their customer experience across every brand touchpoint. From
custom-designed candle toppers and eco-conscious print collateral to branded postcards, sales flyers, and a cohesive email marketing experience, every piece told a story that felt handmade, heartfelt, and beautifully curated. I also oversaw the visual merchandising and full aesthetic of their
e-commerce shop, ensuring their online presence reflected the same warm, artisanal charm found
in-store.
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