Sweet Pea Ink

S

journal

the unfolding

Where soul meets strategy, and story becomes design.

business

After a quiet season behind the scenes, Sweet Pea Ink Creative is back with a refined vision, a reimagined brand, and a deeper commitment to soulful, story-led design. This is the unfolding — and it starts here.

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Flat lay of custom floral branding mockups for FLWR Co. featuring elegant typography and vector illustrations. Designed by Sweet Pea Ink Creative, a Showit web designer and brand strategist. Highlights the professional difference between Canva and true vector-based design tools.

chapter:

Branding

Is Canva Vector Based? Understanding the Limitations

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Learn about the limitations of Canva for creating a professional brand identity and website. While Canva is user-friendly and useful for specific tasks like social media graphics, it lacks true vector capabilities and responsive design features, making it unsuitable for high-quality logos and scalable web design. A professional approach is recommended for building a brand.

chapter:

Branding

Is It Time for a Brand Refresh? 5 Signs You’ve Outgrown Your Branding

Antique miniature portrait of a woman in a velvet-lined display case, featuring 19th-century fashion with a ruffled collar and intricate hairstyle. Vintage style evokes timeless beauty, reinvention, and the evolution of identity — ideal for a blog post from Sweet Pea Ink Creative about personal brand transformation in midlife.

Women in midlife often struggle to align their business branding with their evolved selves. Signs that a brand refresh is needed include outgrowing the original audience, inconsistencies across platforms, and feeling disconnected from one’s brand. A brand should authentically reflect one’s current values and wisdom to foster trust and connection.

a woman walking side by side with a horse

chapter:

Branding

Brand Strategy for Midlife Women: Craft a Soul-Aligned Story-Driven Brand

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Discover how Sweet Pea Ink Creative helps midlife women entrepreneurs build authentic, story-driven brands with Showit websites that capture true essence, not just trends.

chapter:

Personal

The Power of Storytelling in Branding

Silhouette of a person wearing a hat stands on dry, cracked ground at sunset with mountains in the background, evoking the signature style of brand-showit-website-designer Sweet Pea Ink Creative.

Ten years ago, Cristina experienced severe burnout as a teacher, leading to a transformative decision to return to marketing and graphic design. Through healing and walking, she found clarity in brand strategy, emphasizing that a brand is shaped by personal stories and resilience. Cristina found authentic branding connects deeply with audiences.

Two white business cards with the name "PHILLIPA LESEBERG" printed in large, bold black letters on a beige background, an example of a vector based logo, designed by Sweet Pea Ink Creative for standout branding.

chapter:

Branding

Vector Files vs. Canva: Essential Logo Design Tips

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A logo is essential to your visual brand, requiring vector files (.AI, .EPS, .SVG) for infinite scaling and high-quality printing. Canva exports lack necessary scalability and professional standards. Without a vector logo, you miss out on value and brand clarity. Sweet Pea Ink Creative ensures comprehensive brand suites for lasting impact.

chapter:

Personal

Why I’ll Always Root for the Anti-Hero

Two women in cowboy hats sit in metal tubs outdoors, holding flowers and raising glasses, with desert mountains and a champagne bottle nearby—a perfect moment captured by Sweet Pea Ink Creative, experts in brand design.

A heartfelt message aimed at midlife women, particularly Taylor Swift fans, encouraging them to embrace their life experiences as powerful brand stories. It emphasizes the importance of authenticity in storytelling and branding, inviting these women to express their complexities and truths through creative branding that resonates.

A person wearing gold rings and cream pleated pants holds an open magazine while seated, with part of their black top visible. An example of website design and mid-life brand design from Sweet Pea Ink Creative.

chapter:

SEO

How to Optimize Your Showit Site for SEO

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Learn how to optimize your site for SEO with this step-by-step guide. Improve your Showit website’s visibility on Google now.

chapter:

Branding

How to Tell a Story That Converts: Branding Isn’t Just a Logo

Sweet Pea Ink Creative | Brand Strategy Person wearing light-wash jeans with embroidered designs and brown leather boots standing on rocky ground—a style as distinctive as Sweet Pea Ink Creative’s brand design.

Explore the art of brand storytelling and discover how emotional branding can create meaningful connections with clients.

chapter:

Business

A Creative Studio Rebrand: Welcome to The Unfolding

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After a quiet season behind the scenes, Sweet Pea Ink Creative is back with a refined vision, a reimagined brand, and a deeper commitment to soulful, story-led design. This is the unfolding — and it starts here.

creative jack of all trades. brand strategist. wordsmith.
runs on intuition, good stories & strong espresso.

hello there.

meet the face behind the journal

I’m Cristina — designer, storyteller, and soul-led strategist behind Sweet Pea Ink Creative. Equal parts daydream and get-it-done, I believe branding should feel like a reflection of who you are, not just what you sell. The Unfolding is where I share behind-the-scenes thoughts, branding wisdom, and stories from the journey — raw edges and all.

Download our free Mary Oliver print 

Ground your mornings in purpose, and your brand in truth.

This isn’t just another quote. It’s a quiet call to courage.

In a world obsessed with noise, we’re building strategic brands that begin in stillness.

Sweet Pea Ink Creative is a boutique brand studio for fellow creatives ready to root their brand in what’s real,  not what’s trending.

Download our free print as a reminder that just being here, alive and creating, is a revolutionary act.


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