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Sweet Pea Ink

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journal

the unfolding

Where soul meets strategy, and story becomes design.

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chapter:

Personal

chapter:

Vector Files vs. Canva: Essential Logo Design Tips

Two white business cards with the name "PHILLIPA LESEBERG" printed in large, bold black letters on a beige background, an example of a vector based logo, designed by Sweet Pea Ink Creative for standout branding.
Two women in cowboy hats sit in metal tubs outdoors, holding flowers and raising glasses, with desert mountains and a champagne bottle nearby—a perfect moment captured by Sweet Pea Ink Creative, experts in brand design.

chapter:

Why I’ll Always Root for the Anti-Hero: A Love Letter to Midlife Swifties and Soulful Storytelling

Abandoned mining buildings sit on a dry, grassy landscape under a clear blue sky in a historic ghost town—an inspiring scene for Sweet Pea Ink Creative, specialists in brand design and how to optimize your site for SEO.

How to Optimize Your Showit Site for SEO: (Without Losing Your Mind)

chapter:

chapter:

How to Tell a Story That Converts: Branding Isn’t Just a Logo

Sweet Pea Ink Creative | Brand Strategy Person wearing light-wash jeans with embroidered designs and brown leather boots standing on rocky ground—a style as distinctive as Sweet Pea Ink Creative’s brand design.

chapter:

A Creative Studio Rebrand for Clarity and Intent: Welcome to The Unfolding

creative jack of all trades. brand strategist. wordsmith.
runs on intuition, good stories & strong espresso.

hello there.

meet the face behind the journal

I’m Cristina — designer, storyteller, and soul-led strategist behind Sweet Pea Ink Creative. Equal parts daydream and get-it-done, I believe branding should feel like a reflection of who you are, not just what you sell. The Unfolding is where I share behind-the-scenes thoughts, branding wisdom, and stories from the journey — raw edges and all.

Sweet Pea Ink

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The Brand Story Unfolding Guide

Begin telling the story only you can tell.

Download our free guide designed to help you uncover the emotional roots of your brand, and begin creating from a place of alignment, not algorithms.

Your Brand Is a Story. Let’s Start Telling It.


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