Sweet Pea Ink

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journal

the unfolding

Where soul meets strategy, and story becomes design.

chapter:

author:

Cristina Horvath

date:

5/24/2025

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A Creative Studio Rebrand for Clarity and Intent: Welcome to The Unfolding

 branding
 branding

Creative jack of all trades, intuitive brand strategist, and sucker for a good story.
The Unfolding is where I share musings, behind-the-scenes glimpses, and soulful strategy to help you build a brand that actually feels like you.

SEO
Visual Identity
Copywriting
Marketing
Personal
more categories

Hi, I'm Cristina

You may have noticed it’s been a little quiet around our creative studio. The chatter has been on pause, the inbox on a slow simmer, and my social feed? Let’s just say she’s been enjoying a well-earned nap. But here’s the truth: I’ve been deep in the work. The quiet, gritty kind. The kind that doesn’t show up in a scroll but makes all the difference. Read on for some news about our creative studio rebrand I’m so proud to share.

This year, I pressed pause to go inward. I needed space to ask hard questions and to unravel the parts of my creative business that felt like old skin. I also wanted to rebuild my studio with clarity and intention. To be honest, I needed a breather with the madness I saw happening in the world around me. I didn’t want to just “refresh” my brand. Instead, I wanted to know what it was really here to say, and who I’m here to say it for. Moreover, I wanted to know who I’m here to serve.

Sweet Pea Ink Creative has always had depth and soul. That hasn’t changed. However, what has changed is how sharply I now understand the work I’m meant to do. It has also changed who I do it best for.

At the heart of everything is this belief: your brand is a story. Not just a product or a service or a polished logo. A story. And it deserves to be told with beauty, clarity, and emotional resonance.

That’s where I come in.

There are a lot of studios and designers out there who can give you a pretty brand with pretty colors in 2-3 days. We are here to offer something with more depth. We aim to create a true reflection of where you’ve been, what you’ve lived, and the beautiful story you need to share with the world.

This new chapter of Sweet Pea Ink Creative is about helping you unearth the emotional truth of your brand. We aim to turn it into something unforgettable. Whether that’s through story-driven design, a Showit website that feels like home, or brand strategy, we will finally give you language for what you’ve been feeling all along.

If you’ve been circling the edge of clarity, trying to find the words or the visuals or the thread that ties it all together, this space is for you. If the creative studio rebrand of Sweet Pea Ink Creative resonates with you, we’re so happy to have found you.

Welcome to The Unfolding.
Let’s begin.

→ Want a starting point?
Download my free Brand Story Unfolding Guide. It is a soulful, strategic tool to help you uncover the story your brand is truly here to tell.
[Grab the guide here.]

let's create something beautiful today.

xo, Cristina

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