Showit is stunning. It’s flexible. It’s powerful. However, when it comes to SEO, a lot of creative business owners get lost in the glitter and forget to optimize their site for SEO, making it searchable. To optimize your site for SEO, start with the basics.
If your site looks beautiful but lives on page 17 of Google, this one’s for you. Properly optimizing your site for SEO can make a significant difference.
Here’s a clear, step-by-step guide to optimizing your Showit website for SEO, so it works as hard as it looks.
1. Start with Your Page Titles
This is what shows up in Google search results. In other words, it’s your site’s first impression when you optimize the site for SEO.
- Keep it under 60 characters
- Use a clear keyword for each page (for example: “Brand Design for Creatives | Sweet Pea Ink Creative”)
Where to add it in Showit: Click into each page > SEO Settings > Title Tag
2. Write Meta Descriptions That Work
Meta descriptions don’t directly affect ranking. However, they do impact clicks when you optimize your site.
- Keep it under 160 characters
- Describe the benefit of the page with clarity
- Use your brand voice, but be specific
Example:
“Custom branding and Showit web design for creatives who want a brand that connects and converts.”
Where to add it: SEO Settings > Meta Description
3. Rename Your Image Files Before Uploading
Search engines can’t see your pretty images. That is to say, they can only read the file names, which helps optimize the site for SEO.
- Rename each image with descriptive, keyword-rich names BEFORE uploading
- Example: “showit-brand-design-sweet-pea-ink.jpg”
4. Use Alt Text for Every Image
Alt text improves accessibility and, most importantly, gives your site an SEO boost.
- Describe what the image shows using relevant keywords
- Keep it short, clear, and natural
Example: “Custom brand identity and packaging design for creative entrepreneur.”
Where to add it: Click image > Right panel > Alt Text box
5. Structure Your Content with Headers
Google reads your H1, H2, H3 structure like an outline. In other words, it helps search engines understand what your page is about, optimizing the site for SEO.
- Each page should only have ONE H1 (your main headline)
- Use H2s and H3s to break up content and include keywords
In Showit: Text boxes can be set to H1, H2, H3 in the right-hand text panel.
6. Check Your Mobile Settings
Google uses mobile-first indexing. That is to say, your mobile site matters most.
- Make sure your mobile version is clean, functional, and mirrors your desktop experience
7. Connect Google Analytics + Google Search Console
These are essential tools. For example:
- Use Google Analytics to track traffic
- Submit your sitemap via Google Search Console to help Google index your site
Both tools are free, and Showit has tutorials to walk you through setup.
8. Bonus Tip: Blog Smart
If you’re blogging through WordPress (which Showit integrates with), use those blog posts to target niche keywords and help optimize your site for SEO.
- Use your blog title as your H1
- Add internal links to your services or other posts
- Always include a featured image with alt text
TL;DR
- Use relevant keywords in titles and meta descriptions
- Rename and optimize your images
- Write alt text that makes sense
- Use headers to organize your content
- Keep your mobile site clean
Your Showit site is more than a portfolio. In other words, it’s your digital first impression. Make sure it’s findable and optimized for SEO.
Want help setting up your SEO? I offer 1:1 audits to help creative business owners make their Showit site work smarter.
[Book an SEO Audit] → [contact us]
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