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Where soul meets strategy, and story becomes design.

A woman in sunglasses and a cap smiles for a selfie. Text reads: "What Singing Taylor Swift Out Loud On My Walks Taught Me About Branding." Sweet Pea Ink Creative shares insights on confidence and self-expression.

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author:

Cristina Horvath

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8/17/2025

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What Singing Taylor Swift Out Loud on My Walks Taught Me About Branding

 branding
 branding

Creative jack of all trades, intuitive brand strategist, and sucker for a good story.
The Unfolding is where I share musings, behind-the-scenes glimpses, and soulful strategy to help you build a brand that actually feels like you.

SEO
Copywriting
Visual Identity
Marketing
more categories

Hi, I'm Cristina

Real Talk: I Sing While I Walk. Loudly. Off-Key. In Public.

Yep. This is my true confession. Every day, I head out for a three-mile walk, and if you happen to pass me, there’s a solid chance you’ll hear me belting out Taylor Swift like I’m auditioning for The Voice: Trail Edition.

Am I a good singer? Absolutely not. Do I care? Slightly. Do I keep doing it anyway? You bet your espresso martini I do.

You can blame my therapist. (Hi, if you’re reading this. Love you, mean it.)


So… Why Are We Talking About This on a Branding Blog?

Because here’s the thing: branding is about truth-telling. It’s not just the polished logo or a perfect Instagram grid. It’s not about looking like you have it all together. It’s about letting people see you, really see you.

I sing out loud, in public, because it makes me feel alive. It gets me breathing. It helps me connect to who I am. And isn’t that what good branding does too?


Your Brand = Your Story, Not Just Your Aesthetic

At Sweet Pea Ink Creative, I’m a designer, a strategist, a web wizard. That’s what you’ll see.

But what you might not see right away is the stuff behind the curtain:

  • I’m a survivor of domestic violence.
  • I’ve navigated single motherhood.
  • I’ve rebuilt my life from narcissistic family dynamics.
  • I live with an autoimmune disease.

These things don’t define me, but they shape me. They shape my process, my empathy, my design philosophy. They’re part of why Sweet Pea Ink Creative is built on truth, resilience, and creating brands that are not only beautiful, but honest.


Singing Became a Ritual. A Healing One.

Years ago, my therapist suggested walking to manage stress. Then came breathing exercises. Then… singing out loud.

At first I thought: LOL NO THANK YOU. But slowly, I tried it. A lyric would slip out here and there. And eventually? I let go. I sang the whole damn song. Loud. Badly. Gloriously.

It made me breathe. It made me laugh. It made strangers laugh too. It broke the perfection. And that, ironically, is what made it perfect.


What This Has to Do With Your Brand

Every time I sing out loud while walking, I’m reminded:
You don’t need to be perfect. You just need to be real.

And if you’re building a brand? Start there.

Your brand story is your power. Not the filtered version, not the Pinterest-perfect one, but the real one. When we tap into that? That’s when design becomes magnetic. That’s when your website speaks before you do. That’s when your people find you and say: “Wait… she’s the one I’ve been looking for.”


Real Brands Are Built on Real Stories

Sweet Pea Ink Creative exists because I decided to stop hiding. To take all the broken parts, all the late-night tears, all the start-overs, and turn them into something beautiful. That’s what I do for my clients too.

I want to create brands that tell the truth. That feel aligned. That breathe.

So yeah, I sing. I walk. I create. And if you’re ready to build a brand that sings with soul, I’m your girl.


PS: If You Need a Soundtrack to Your Next Existential Brand Crisis…

Start with Red (Taylor’s Version) or Midnights. You’re welcome.

Ready to Build a Brand That Actually Feels Like You?

If you’re done with cookie-cutter, copy-paste branding and you’re craving something real, aligned, and rooted in your story, let’s make some magic.

Reach out today and let’s turn your beautifully messy truth into a brand that sings.

[Let’s Chat]
Or stalk me a little more on Instagram @sweetpeainkcreative (I would too)


If You’re Walking a Similar Path…

You’re not alone. I’ve been there. Below are a few resources that have helped me or that I recommend for anyone navigating similar chapters.

Domestic Violence Support

National Domestic Violence Hotline
24/7, confidential support for anyone affected by abuse.
https://www.thehotline.org

Single Motherhood

Single Mothers by Choice
A supportive organization for single women who are parenting solo or planning to.
https://www.singlemothersbychoice.org

Healing from Narcissistic Abuse

Dr. Ramani – Narcissism Recovery Resources
One of the leading experts in narcissistic family dynamics. Tons of free education via YouTube + deeper resources on her site.
https://www.drramani.com

Living with Autoimmune Disease

Autoimmune Association
A nonprofit providing education, advocacy, and research for autoimmune conditions.
https://autoimmune.org

Disclaimer:
I’m not a medical professional, therapist, or crisis counselor — just a human sharing what’s helped me along the way. These resources are recommendations based on my personal experience and are not a substitute for professional advice or care. Please always seek support from qualified professionals if you’re navigating any of these challenges.

let's create something beautiful today.

xo, Cristina

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