Let’s be honest: if you’re still trying to fit into the 20-year-old version of yourself, in life or in business, it’s time to pause.
Because while that version of you served a purpose, she likely didn’t know everything you know now.
She hadn’t walked through the mess, the growth, the pivots.
She hadn’t yet gathered the wisdom that now shapes the way you work, create, or lead.
And yet, many women in midlife are still running their businesses with branding that reflects who they were, not who they are.
If your brand no longer feels like home, if you’ve outgrown it but haven’t quite reshaped it, here are five signs it might be time for a refresh.
1. You’ve Outgrown Your Original Audience
You’re attracting clients who no longer light you up, or you’re speaking to a version of your audience that doesn’t reflect the kind of people you’re here to serve now.
Your brand should evolve as your message deepens. That shift starts with clarity, not Canva.
I recently underwent a total re-design of my own brand strategy, messaging and website for this very reason. I felt I was missing the mark on who I was here to serve, who I wanted to reach and the message I wanted to deliver. It’s a very powerful thing to be able to stand in your well-earned truth and then develop your brand around it.
Want support identifying who you’re truly here to serve?
Explore brand strategy and messaging foundations.
2. Your Visuals Don’t Match Your Values
Maybe your logo felt trendy in 2017. Or your website feels like it belongs to someone you barely recognize. If your brand identity feels visually disconnected from what you actually stand for today, it’s not just a design problem. It’s a clarity issue.
Take a look at how I build soulful brand identity systems that feel like truth, not trends.
3. You’ve Changed, But Your Brand Hasn’t
You’re not the same person who started this business. And that’s a good thing. But if your brand hasn’t evolved alongside your voice, your offers, or your confidence, it may be holding you back instead of carrying you forward.
I believe strongly that we don’t need to hide any of our chapters, the ones we struggled through, fought through, survived through. That is what has brought us the hard-earned wisdom we have to share with others.
My work is rooted in helping creative women reflect the fullness of who they are — see examples in the portfolio.
4. You Lack Consistency Across Platforms
If your Instagram feels fresh, but your website feels forgotten… if your business cards look one way and your emails sound another… it’s time to pull it all into alignment.
A cohesive brand isn’t just prettier. It builds trust, connection, and recognition.
Read more about my custom Showit website design services.
5. You Feel Disconnected from Your Own Brand
You hesitate to share your website. You cringe at your old tagline. You avoid updating your portfolio because it doesn’t feel like you.
This kind of disconnect is your inner wisdom waving a flag: your brand no longer fits.
It’s not just about aesthetics. It’s about alignment.
At Sweet Pea Ink Creative, I work with women who’ve lived more than a few chapters of life.
Creative entrepreneurs, consultants, designers, and coaches in midlife who are craving a brand that feels like truth, not performance.
You don’t need more trends.
You need a brand that holds the full story, the messy middle, the hard-won clarity, the version of you that’s ready to be seen.
Because when your brand finally fits, everything else flows.
Ready for a brand that reflects who you are now?
Let’s build something beautiful together.
Book a discovery call or explore my services to get started.
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